مهرجان العُلا الصحراوي

The Ambition

AlUla is a place of immense geological and historical significance. Our mandate was to create a festival that celebrated this heritage without leaving a trace on the environment. The project required the deployment of significant infrastructure—stages, seating, catering hubs, and lighting—in a remote desert location with limited existing facilities.

We worked closely with archaeologists and environmentalists to ensure that every anchor point and power line was placed with absolute care for the landscape.